888 Sports Betting, which will become operational in June 2006, will offer sports wagering, horse betting, online casino and poker, and will be subsequently extended to wireless wagering. 888 Sports Betting will be supported by online and traditional marketing programs through its established web properties. They will also count on one of the top poker player in Quebec to promote their online brand.
The launch of 888 Sports Betting is in line with extending its brand to other revenue areas related to sports and leisure.
888 Sports Betting will become White Label Partner #15 for Betcorp who plans to reach agreements with another 10 new partners before the end of the year.